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The label founded by Oliver Proudlock of the British series Made in Chelsea fame, has been a staple in the urban clothing market with this new brand. While the label has evolved over the past couple years from just designed T shirts to a full collection and a collaboration with Harvey Nichols
The AW14 is centered around The Spirit Within & The Wolf . With a palette that is minimal, with greys, blacks and whites, the season is focusing more on the cuts and the designs themselves; yet the wolf embroidered hoodie will be a sure fire hit.[spacer]
[youtube url=”https://www.youtube.com/watch?v=S0BcoSF4Ugo”]
[spacer][highlight background=”#99fffc”]Feel free to check out their online store at http://sergedenimes.com[/highlight]
