I do declare, I am in love with whisk(e)y and I am officially shouting it from the mountaintop. From the moment Don Draper took a sip of his Old fashioned, we have become obsessed with whisk(e)y-based cocktails. After Mr. Draper inspired a new generation of brown liquor lovers, the Japanese swooped in and bought up whisky distilleries from Scotland all the way down to the whiskey distilleries in Kentucky.
For Uniqlo’s latest collaborative effort the retailer has enlisted one of Japan’s best-known performers, actor Ennosuke Ichikawa IV. He actively creates and stars in a variety of Kabuki productions, and has been dubbed one of the most popular performers in Japan. Shochiku Kabuki production company is also a well respected company whose craft remains a well-respected entertainment form in Japan.