Beauty Tip of the Week: Tricks for flawless foundation I always get many questions about how I get my foundation to look so fresh and light. Foundation is the most stressful product because the slightest mistake cannot be hidden. According to a study lead by Make Up For Ever, 73% of women admit that finding the right foundation is difficult, 54% say that finding their color match is a challenge, and 62% have a hard time applying foundation correctly.