Andrew Carter is a well renowned entrepreneur with an extensive background in marketing and specifically, trendsetting. He founded antidote magazine in 2001 and has been Editor in Chief since it's conception. This position allows him to sustain creative control, while still engaging in areas of design, photography, all the while ensuring a high caliber of journalism for the benefit of our readers. As Editor in Chief, his sole mission is to continue to provide you with the most dynamic, smart and compelling national magazine.

A former motivational speaker and educator, Sid has been a participant in the fashion world his entire life. He has an ongoing passion for fashion and has now been entrenched in the fragrance world for over two years and has been dubbed by the Ottawa Citizen as “The aristocrat of scent”.