MAD MEN: THE LEGENDARY SAUL BASS’S REBRAND PITCH VIDEO FOR BELL SYSTEMS

If you loved the show Mad Men, then you will love this video put together by the legendary Saul Bass. Saul Bass was a graphic designer and Academy Award winning film director, but he was best known for his iconic movie posters, motion picture title sequences and designing some of the most iconic corporate logos in North America.

Seen here from the ATT archives is Saul’s 1969 pitch video to rebrand Bell Systems

Here’s more of Saul’s graphic work

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Andrew Carter is a well renowned entrepreneur with an extensive background in marketing and specifically, trendsetting. He founded antidote magazine in 2001 and has been Editor in Chief since it's conception. This position allows him to sustain creative control, while still engaging in areas of design, photography, all the while ensuring a high caliber of journalism for the benefit of our readers. As Editor in Chief, his sole mission is to continue to provide you with the most dynamic, smart and compelling national magazine.