Three Videos That You Should’ve Seen Already (Or You Better Now)

First up, The Weeknd’s “Rolling Stone.” The Weeknd has already proven to be a master of image and marketing, he tells you only what he deems worthy of sharing with you. Here, he provides his face and all that it can reveal while emoting a song like “Rolling Stone.” Abel Tesfaye discusses the video in an open letter to his fans:

“Because I am a man of few words, I chose to make a viral video to show you how I felt and where I stand. I usually don’t like to ‘spoon feed’ my audience because I grew up idolising story tellers who tell stories using symbolism, so it was in my nature to do the same. The Rolling Stone video takes place in a dimly lit studio which represents the two worlds I have been stuck in. The gloomy side represents the mainstream world while the other side represents the underground. The girl holding on represents you.”

M83 are becoming the go-to band for constructing a world of innocence and childlike imagination, just check out “Raconte-Moi Une Histoire” or their live performances, full of mystical lights and passionate songs. “Steve McQueen” encapsulates this whole concept of the group as we follow a boy in a yellow suit through an imaginative place.

Lastly, here comes the brilliantly cool Sky Ferreira with “Sad Dreams,” by second favourite track from her new EP. The clip finds Sky roaming the country with a mystery man, whether her father, a lover, we don’t know. “Sad Dream,” like the sound itself, finds Ferreira branching out with a dirtier and natural-lit setting with her shooting guns, and driving down dirt roads (New Yorker’s DON’T drive!). It’s a fitting video, and my undying love for this girl may becoming clear…